Crowdfunding for Property Development

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If you have ever engaged in building a
property, then you would know how financially demanding it can be. As a
property developer, you usually need three things which are land, capital, and
knowledge. Capital often proves to be the most difficult to acquire, and it’s
mostly because the amount rises quite high.

This presented a problem for both developers
and people who would otherwise like to become investors in property
development. While some developers- especially new ones – suffered
from the limitation, a solution was developed in the form of Crowdfunding.

Crowdfunding is hardly a new word as it has
been making the rounds across countries and industry. Crowdfunding is
simply when several persons come together to contribute financially to a
project. The idea is that with each person contributing what they can afford,
the set amount for the project can be reached much faster than if you were to
wait for a single person to provide the entire amount. Crowdfunding has served
so many industries, so why not real estate and property development?

Hence, crowdfunding for property development refers to accessing a pool of investors through a crowdfunding platform to contribute/invest in the development of a property. The investment here is all about building new houses and then making a profit from the gain in value rather than rental income. These investments can be made in both residential and commercial property.

Other real estate crowdfunding include investing in an already existing property to make a profit from the rental income and much more.  

History of Real Estate Crowdfunding

While it’s understandable to think
that crowdfunding is a new term and method of raising funds, history
proves that it is not. For centuries, businesses have recognized the value of
using a large pool of investors to reach their investment goals. The first
public use of crowdfunding was as far back as 1714 for the Longitude Prize. At
that time the British government was faced with a funding problem and used the
idea of crowdfunding to wriggle out of it. With time, the practice of
crowdfunding grew and evolved, making its way to the Atlantic. In the 19th
century, bankers and financers needed capital for a railroad that spread across
the nation and they solicited investors from the public. And so, the practice
went on showing up in several projects that needed much funding.

Crowdfunding is said to have been first
recognized – officially – in 2006, in an article in the Wired
Magazine by Jeff Howe.

When it comes to real estate, crowdfunding
real estate is as historical as the word itself. However, it was available only
via private equity deals, which required large amounts of money, thus making it
unavailable for the everyday investor. The investment lacked diversification.

In 2012, new legislation was passed allowing everyday investors to invest in real estate crowdfunding. This legislation was the JOBS Act, and it states that ‘through this legislation, accredited investors and non-accredited investors can invest in real estate crowdfunding’.

Crowdfunding Works for Property Development

Crowdfunding presents several benefits for
both the investor and the developer getting funded. It also has its
disadvantages and risks. We will explore all of this below.

The steps to crowdfunding for property
development often vary by platform. However, the general path is this;

  • Borrower submits an online application
  • The borrower/developer gets approval from the online crowdfunding platform
  • The borrower establishes the details and creates the project.
  • Qualified investors browse and review.
  • Qualified investors invest an amount suitable for them
  • When the project is funded, the borrower starts construction
  • After development, the property is put on the market and investors receive sales proceeds based on the proportion of their investment amount. 

An investor can invest in real estate
crowdfunding using any of these two methods;

where the investor contributes towards the purchase of
an asset through a single purpose entity (SPE). The investors thereby own
shares in the SPE, which in turn owns the asset. The developer or borrower
will also own shares in the SPE with an operating agreement defining their
rights and responsibilities. Investors share the percentage of profit from the sale
of the asset.

RISK – Equity crowdfunding is thought to be riskier for investors as they are passively involved with the investment. This includes them at any risk of failure as their equity stakes’ value changes with that of the asset.

is almost directly opposed to equity funding as here the
developer receives capital from investors without sacrificing equity. All debt
crowdfunding options are usually secured by the development of the property.

RISKS – Generally, there
might be no risks in debt crowdfunding for investors. Investors are paid within
2 years or less and also receive a share of the accumulated interest on the
project. This is paid by the borrower.

of Crowdfunding for Property Development for Investors and Developers

  • Diversification – Investors can split
    their funds across different properties.
  • Ease of management – Developers take on
    management needs, so investors have peace of mind.
  • Investors get to invest alongside
    professional and institutional investors.
  • A quick way to raise capital for property
  • A cost-effective method as online
    crowdfunding platforms offers lower overhead costs when compared with banks.
    This easily translates to lower interest rates for the borrowers/developers and
    fewer fees for everyone involved.
  • Smaller or new developers can easily raise
    capital from qualified investors.
  • Real estate crowdfunding platforms are highly
    flexible with the type of properties they list to investors, the type
    of real estate project, and the financing the investors can offer.

and Risk of Crowdfunding for Property Development for Investors and Developers

  • Capital can be lost.
  • It’s near impossible to exit from a poor
    performing property.
  • Decisions are based on the majority vote.
  • For developers, some platforms do not release
    funds pledged if the total set amount is not reached. In such cases, funds are
    returned to investors.

to Choose a Platform

There are several crowdfunding platforms to
choose from each with their rules, application methods, and procedures. Here
are the things to consider;

  • Restrictions of the platform
  • Your crowdfunding goals
  • The platform’s structure
  • The platform’s customization options.


Crowdfunding for property development can be
a win-win for all involved. While it comes with a few risks and cons. The pros
involved outweigh them. Finding the right crowdfunding platform, organizing a
proper campaign, getting qualified investors, and finally finishing the project
are the factors that can build up to several successful projects.

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